Chapter 1 - Getting Started

Project Workflow
Decision Making Platform
Marketing Planner Overview
Chapter 2 - Employee Training

Objectives
Key Presentation Topics
Powerpoint Presentation printout with speaker notes
Chapter 3 - Focus Groups

Objectives & Overview
Sample Focus Group Questions
Invitations, Reminders
& Thank you letters
Chapter 4 - Advertising & Public Relations

Objectives
Preselling your customers
The Advertising Campaign
Chapter 5 - Promotional Materials

Fully customized promotional materials
Preparing your budget
Chapter 6 - Preparation & Delivery

Delivery of the first Imaged Statement
Delivery options
Preparations
Chapter 7 - Key Account Calling

Objectives
Key Account Calling plan
Chapter 8 - References